We're a studio that installs a complete AI-native go-to-market engine inside your company and moves your outbound from mass outreach to signal-based selling: it finds the right buyers, books qualified meetings, and feeds your closers everything they need to win.
Outbound never worked for you: bought lists, blasted templates, silence. The problem was never outbound, it was targeting without signals. Your engine finds buyers who are ready now and reaches them with a reason they recognize. Meetings stop depending on who you happen to know.
Wrong size, wrong stage, no budget: your closers burn days on meetings that were never going anywhere. Volume is not your problem, fit is. Signal-based scoring aims the engine at accounts that look like your best customers, and call intelligence keeps correcting the aim with every conversation.
You or one strong closer carry everything: prospecting at midnight, notes nowhere, every new hire starting from zero. We turn what already works into a machine your team runs. Lists, briefs, drafts and follow-ups appear on their own, and the playbook stays when people move on.
See yourself in one of these? The audit will tell you exactly what your engine looks like.
Book the free auditMost GTM stacks are a straight line: list, blast, pray. Ours is a loop: what happens on your sales calls rewires what the outbound engine does next. Every cycle it gets sharper.
Signal-based sourcing, not list-buying. We define your ICP, wire buying-signal triggers (funding, hiring, tech changes, job posts), and score every account for fit and timing. You talk to companies that are ready now, not a scraped database of 100,000 "decision makers".
Real hyper-personalization, not a template with a first name. Micro-segments built per signal, custom messaging per segment, sequences grounded in why this buyer, this week. Own domains, own mailboxes, deliverability engineered from day one. This is the part that books the meetings.
We plug into your sales calls. Every call transcribed and analyzed: objections, competitor mentions, what language converts, where deals slip. Deal reviews and rep coaching come off real conversations, not opinions.
The piece nobody else builds. Call insights flow back into targeting and messaging automatically: which segments show up, which pitch lands, which objection kills. Outbound and sales stop being two departments and become one system.
The friction killer. Account brief in front of every call in seconds. Follow-ups drafted before the rep opens the doc. CRM that fills itself. On-brand, per-account decks and collateral assembled on demand.
No secret-sauce theatre. The engine is assembled from the strongest tools in the GTM stack, connected into one loop and documented. Stack-agnostic: we wire into what you already pay for and only add what earns its seat. On top sits an AI brain that runs the wiring day to day.
Agentic AI runs the machine between humans: watches the signals, drafts the touches, reconciles the CRM, rewires workflows as the loop learns.
Claude Code
Codex
Claude
+ agents wired into every layer
Who is in market, and why now: funding, hiring, tech changes, intent.
Clay
Lusha
Apollo
Apify
LinkedIn
+ funding & hiring feeds
Sequences that land in inboxes, from your own warmed domains.
Instantly
Lemlist
HeyReach
+ your domains & mailboxes
Every call captured, transcribed and mined for what moves deals.
Fathom
Gong
Claude
OpenAI
The wiring that moves call insight back into targeting, automatically.
n8n
Make
Zapier
+ webhooks into your CRM
One pipeline view, off your CRM. Not our slides.
HubSpot
Salesforce
Attio
Notion
Calendly
The tools are the cheap part. The wiring, the segments and the loop are what we install.
Every engine below ran in production, on real quotas. Three are written up in full: the client, the install, the numbers.
ReftyDubai real estate · named with permissionRead the full case →Property intelligence sold to 60,000 Dubai brokers. Signals from daily open-data enrichment, every WhatsApp thread inside the CRM, weekly SDR cohorts onboarded by the system. 150-200 meetings a month on a 15-minute signal-to-call SLA, and the founder stepped out of outreach within weeks.
The world's largest creator-data API provider had burned its niche market with template outreach. A six-layer routing matrix, zero-slop personalization and event funnels re-entered it: warm reply to meeting up from 23% to 40%+, 75% of the market mapped in 123 days. Prospects replied to say thank you.
Nebius Group · NASDAQ: NBIS · $50BRead the full case →An AI-based GTM engine that synced outbound with sales: call evidence became the targeting filters, and the whole go-to-market ran on what the loop learned. Three converting segments, product-market fit in under six months. Our co-founder ran the team as CCO.
A real GTM engineer costs $13-18k a month fully loaded in the US, takes 4 months to ramp, and seniors are a lottery: demand grew 205% last year. Junior hires burn your domains learning on your dime.
Outbound agencies sell you meetings by the batch. The lists, the domains, the playbooks live on their side. The day you stop paying, your pipeline goes to zero and the machine walks away with them.
You buy Clay, an email tool, an AI SDR seat. Now the founder runs prospecting at midnight, nothing talks to your CRM, and nobody knows which messages actually convert.
There is a fourth way. Install the machine once, in your house, and own it.
Spice GTM is not an agency and not another tool. We are a studio that works as your dedicated in-house GTM team: we come in, wire a complete revenue engine into your own stack and accounts, launch it with you, train your team to run it, and stay on to make it better every month. When we leave, everything keeps working, because everything is yours.
| Outbound agency | GTM hire | Spice GTM | |
|---|---|---|---|
| Who owns the system | They do | You do, in 6+ months, if the hire works out | You do, from day one |
| Time to live pipeline | 2-4 weeks, rented | 3-6 months ramp | Weeks, in your accounts |
| When you stop paying | Pipeline dies | Knowledge walks out | Engine keeps running |
| Cost shape | Per meeting, forever | Salary + tools | Install + light run fee |
| Who gets smarter | Their playbook | One person | Your system and your team |
We carried quotas and ran teams before we touched Clay. We built Spice GTM because both alternatives failed us: agencies that rent meetings and keep the machine, and tools nobody wires into a system.
When you buy Spice GTM, these two build your system. Not a delivery pod.
It starts free. Setup puts a working engine in your accounts within one to two months, with campaigns live along the way. Then the growth stage: new hypotheses, new segments, new plays, more revenue, month after month. No per-seat fees, no lock-in.
If we disappear tomorrow, your engine does not. That is the difference between a studio that installs and an agency that rents.
Written from inside the builds. Mechanisms, not opinions.
All working notes →One free audit call. You get a written teardown of your GTM and the spec of your engine. Worst case, you keep the teardown.
Book the free audit